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Optimize site for Google, some basic tips

Why optimize a site for Google? Because, like minded people on the upper floors of Mountain View, if something like them then surely will please users and vice versa. The idea is to make the site pleasing to the end user, and if Google aware of it, here comes a prize in the championship which, of course, will new visitors to your site or blog . We begin with a note: there is difference between use the link in the dash "-" instead dell'underscore "_" and what should I use? The answer is definitely yes, there is a difference, and it is better to use the hyphen, ie the sign of less, so that indexing takes place for all words that are separated by less (which is not always the case if we use the underscore, the underscore). Another important thing about the sites photographs: it is true that a site with no photo is very appealing, but the flip side, says it is also much lighter and faster to load than one that contains photos more or less heavy in terms of KB. So, far from advising to remove images, I'd rather optimize the compression so that further requests can come from Google Images . It 'important to name the pictures to upload, especially here on Blogspot or WordPress. If set, for example, a picture of a car, a bad idea would be to save the file as "macchina.jpg. Much better audi-a3.jpg "or" new-audi-a3-my-2010.jpg ", surely it would be in the top rankings on Google Images. Finally, the alt, the alternative text : instead of using alt = "machine", a better alt = "white audi a3 2010 model" or the like. Got the gist? If you then enter the picture surrounded by text which refer to the photo, that is, if as we speak of the machines in the middle of the insert from Audi A3 MY 2010, the indexer will be happy and for sure the rankings will derive enormous benefits. Other recommendations relate to
specific dimensions: a good blogger always explicit width and height of each image, iframe or whatever. Is to make life easier for a browser to our question of the rationality of the work. But if the images are many and are small, the size of icons, it is advisable to use CSS style sheets instead of making our browser downloads a lot of small photos.